---
title: "EV Charging For Hotels: How To Boost Profits"
description: EV charging for hotels can be a lucrative investment. Discover how your hotel can use EV charging to boost profits.
image: https://ev-blog.sms-plc.com/hubfs/Improve%20EV%20Charging%20Results%20And%20Increase%20Profits-%20Tips%20For%20Hotels.jpg
---

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 Search for:

[![SMS](https://d2ygkcw3bu7ib2.cloudfront.net/app/uploads/2022/03/sms-logo.svg.gzip)](https://www.sms-plc.com/)

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[Contact](https://www.sms-plc.com/contact/)

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### About Us

We are changing how businesses and consumers use energy for the better, helping achieve a greener, sustainable, and more affordable energy system for everyone.

- [Introduction](https://www.sms-plc.com/about-us/introduction/)
- [Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)
- [Leadership](https://www.sms-plc.com/about-us/leadership/)
- [Our Customers](https://www.sms-plc.com/about-us/our-customers/)
- [Accreditations](https://www.sms-plc.com/about-us/accreditations/)
- [Case Studies](https://www.sms-plc.com/about-us/case-studies/)

[![Dandelions](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/vision-and-values/)

##### [Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)

 Our vision and values define who we are; helping us achieve our purpose-led objectives that put customers, community, and the environment at the heart of what we do. 

[Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)

[![image showing four regulatory bodies logos](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/accreditations/)

##### [Accreditations](https://www.sms-plc.com/about-us/accreditations/)

 We strive for excellence in every facet of our business, reflected by the range of best-practice certifications that underline our commitments to quality, safety, and sustainability. 

[Accreditations](https://www.sms-plc.com/about-us/accreditations/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/introduction/)

 An independent energy infrastructure and solutions provider, we work uniquely with stakeholders across the full spectrum of energy generation, supply, and consumption. 

[Introduction](https://www.sms-plc.com/about-us/introduction/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/vision-and-values/)

 Our vision and values define who we are, helping us realise purpose-led objectives that put customers, community, and the environment at the heart of what we do. 

[Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/leadership/)

 Meet the senior management and leadership team that drives SMS forward – nurturing around them the talent, knowledge and skills that provide the fundamental platform for our services. 

[Leadership](https://www.sms-plc.com/about-us/leadership/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/our-customers/)

 The enduring relationships we enjoy with our clients and partners are testament to our commitment to providing sustainable, innovative, and forward-thinking energy solutions. 

[Our Customers](https://www.sms-plc.com/about-us/our-customers/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/accreditations/)

 We strive for excellence in every facet of our business, reflected by the range of best-practice certifications that underline our commitments to quality, safety, and sustainability. 

[See our Accreditations](https://www.sms-plc.com/about-us/accreditations/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/case-studies/)

 Having served the UK utility industry, industrial & commercial, and public sectors for more than 25 years, our case studies highlight our leading role in the ongoing energy transition. 

[Case Studies](https://www.sms-plc.com/about-us/case-studies/)

<https://ev-blog.sms-plc.com/ev-charging-for-hotels-boost-profits#megaMenu2>

### Solutions

 We provide the complete energy solution. From energy infrastructure that enables more sustainable homes and businesses, to the integrated energy management and project delivery critical for carbon reduction.

- [Overview](https://www.sms-plc.com/solutions/overview/)
- [EV Charging](https://www.sms-plc.com/solutions/ev-charging-solutions/)
- [Infrastructure](https://www.sms-plc.com/solutions/infrastructure/overview)
- [Metering](https://www.sms-plc.com/solutions/metering/)
- [Data](https://www.sms-plc.com/solutions/data/overview)
- [Energy Services](https://www.sms-plc.com/solutions/energy-services/overview/)
- [Residential](https://www.sms-plc.com/solutions/residential/solopower/)
- [Flexibility](https://www.sms-plc.com/solutions/flexibility/flexigrid/)

[![electricity area](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

##### [Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

 We independently develop, own and operate grid-scale Battery Energy Storage Systems (BESS) that serve a greener, resilient, and more flexible National Grid. 

[Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

[![Charging points](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/)

##### [EV Charging](https://www.sms-plc.com/solutions/ev-charging-solutions/)

 Whether for workplaces or fleets, on-street and kerbside, retail or destination customers, we offer a tailored end-to-end EV charging service that puts your needs in the driver's seat. 

[EV Charging Overview](https://www.sms-plc.com/solutions/ev-charging-solutions/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/overview/)

We are changing how businesses and consumers use energy for the better; helping achieve a greener, more sustainable energy system for everyone.

[Overview](https://www.sms-plc.com/solutions/overview/)

- [EV Charging Overview](https://www.sms-plc.com/solutions/ev-charging-solutions/)
- [Public (Developers & Landowners)](https://www.sms-plc.com/solutions/ev-charging-solutions/rapid-ev-charging/)
- [Retail, Leisure and Hospitality](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/)
- [Fleet](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-fleet-charging-solutions/)
- [Workplace](https://www.sms-plc.com/solutions/ev-charging-solutions/workplace-ev-charging/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/)

 We design and deliver electric vehicle infrastructure to suit your commercial and environmental goals, whilst always prioritising the charging experience of your customers and end users. 

[EV Charging Overview](https://www.sms-plc.com/solutions/ev-charging-solutions/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/rapid-ev-charging/)

 We partner with commercial property developers and landowners to design, deploy and manage EV charge point infrastructure, building a dependable and convenient rapid charging network. 

[Public (Developers & Landowners)](https://www.sms-plc.com/solutions/ev-charging-solutions/rapid-ev-charging/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/)

 We provide fit-for-purpose EV charge point solutions that prioritise customer experience and generate additional revenue opportunities for retail, leisure and hospitality businesses. 

[Retail, Leisure and Hospitality](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-fleet-charging-solutions/)

 Our metering innovation combined with our EV fleet charging solutions enables fleet managers to take a whole new level of control, unlocking benefits for both business and drivers. 

[Fleet](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-fleet-charging-solutions/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/workplace-ev-charging/)

 We work with businesses to install, manage and operate charging solutions for employees and visitors, whilst integrating EV into your company’s sustainability strategy. 

[Workplace](https://www.sms-plc.com/solutions/ev-charging-solutions/workplace-ev-charging/)

- [Infrastructure Overview](https://www.sms-plc.com/solutions/infrastructure/overview/)
- [Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)
- [Multi-Utility](https://www.sms-plc.com/solutions/infrastructure/multi-utility/)
- [Telecoms Networks](https://www.sms-plc.com/solutions/infrastructure/telecoms/)

[![electrical utility poles](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/overview/)

 Our design, engineering, and project management experts deliver the critical utility infrastructure that keeps our homes and businesses sustainably powered. 

[Infrastructure Overview](https://www.sms-plc.com/solutions/infrastructure/overview/)

[![battery storage](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

 We independently develop, own and operate grid-scale Battery Energy Storage Systems (BESS) that serve a greener, resilient, and more flexible National Grid. 

[Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

[![houses in front of a construction site](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/multi-utility/)

 Our expert multi-utility team provides a fully-managed service to ensure the successful and timely installation of electricity, gas, and water infrastructure to your sites. 

[Multi-Utility](https://www.sms-plc.com/solutions/infrastructure/multi-utility/)

[![a utility pole](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/telecoms/)

 We are a specialist, end-to-end power management partner for the UK telecoms industry, from feasibility studies and wayleaves, through to grid connection and metering services. 

[Telecoms Networks](https://www.sms-plc.com/solutions/infrastructure/telecoms/)

- [Metering Overview](https://www.sms-plc.com/solutions/metering/)
- [Energy Suppliers](https://www.sms-plc.com/solutions/metering/energy-supplier/)
- [Business](https://www.sms-plc.com/solutions/metering/business/)
- [Household: Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)
- [Test Centre](https://www.sms-plc.com/solutions/metering/test-centre/)
- [Training Academy](https://www.sms-plc.com/solutions/metering/training-academy/)

[![electrician fixing a meter](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/)

 Through our integrated metering solutions, we manage over 4 million assets on behalf of energy suppliers and business customers, covering the industrial, commercial, and domestic markets. 

[Metering Overview](https://www.sms-plc.com/solutions/metering/)

[![electrician fixing meter](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/energy-supplier/)

 As an accredited meter asset provider (MAP), operator (MOP), manager (MAM), we deliver the expert solutions that energy suppliers need to generate value and meet mandated rollout targets. 

[Energy Suppliers](https://www.sms-plc.com/solutions/metering/energy-supplier/)

[![electrician using screwdriver on wires](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/business/)

 We partner directly with business energy users and third party intermediaries (TPIs), providing the expert metering services required to reduce consumption, costs, and carbon emissions. 

[Business](https://www.sms-plc.com/solutions/metering/business/)

[![Family in kitchen](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

 Are you a homeowner or tenant looking for more information on smart meters? Get the lowdown on how your smart meter can help cut energy bills and contribute to a greener world. 

[Household: Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

[![SMS electrician and meter](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/test-centre/)

 Our smart meter lab facility provides a bank of 200+ live meters for energy suppliers and other industry partners, providing assurance, device combination proving, and over-the-air (OTA) testing. 

[Test Centre](https://www.sms-plc.com/solutions/metering/test-centre/)

[![SMS worker and van](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/training-academy/)

 Our national dual fuel academy delivers accredited gas and electric training and assessment for professionals looking to gain qualifications or upskill in the domestic and commercial sectors. 

[Training Academy](https://www.sms-plc.com/solutions/metering/training-academy/)

- [Data Overview](https://www.sms-plc.com/solutions/data/overview/)
- [Electric Data](https://www.sms-plc.com/solutions/data/electricity/)
- [Gas Data](https://www.sms-plc.com/solutions/data/gas/)
- [Analytics](https://www.sms-plc.com/solutions/data/smartvision/)

[![green lights](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/overview/)

 Industry-leading data collection, settlement and software solutions for gas and electricity supplies help our customers improve insight and efficiencies and enable greater energy sustainability. 

[Data Overview](https://www.sms-plc.com/solutions/data/overview/)

[![electricity meters](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/electricity/)

 We cover every aspect of your half-hourly (HH) and non-half-hourly (NHH) electricity data needs, from meter operation (MOP) to data collection (DC) through to ongoing energy management. 

[Electric Data](https://www.sms-plc.com/solutions/data/electricity/)

[![gas pipes with sunset](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/gas/)

Our gas solutions provide suppliers and business consumers with the data required to cut operational costs and carbon emissions.

[Gas Data](https://www.sms-plc.com/solutions/data/gas/)

[![monitoring a meter on a computer screen](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/smartvision/)

 Our intelligent energy management platform, SmartVision, gives you clear visibility of your entire energy portfolio, helping turn your data into energy saving insights. 

[Analytics](https://www.sms-plc.com/solutions/data/smartvision/)

- [Energy Services Overview](https://www.sms-plc.com/solutions/energy-services/overview)
- [Consultancy](https://www.sms-plc.com/solutions/energy-services/consultancy/)
- [Funding & Delivery](https://www.sms-plc.com/solutions/energy-services/funding-delivery/)
- [Bureau & Optimisation](https://www.sms-plc.com/solutions/energy-services/optimisation/)

[![solar panel field](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/overview)

 A strategic partner for carbon reduction, we take energy projects from concept to completion and help organisations realise their sustainability goals. 

[Energy Services Overview](https://www.sms-plc.com/solutions/energy-services/overview)

[![men working at computers](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/consultancy/)

 We’re experts in providing strategic, data-driven energy advice that rationalises consumption and sets your organisation on the most suitable path to carbon reduction. 

[Consultancy](https://www.sms-plc.com/solutions/energy-services/consultancy/)

[![Installing solar panel](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/funding-delivery/)

 We remove the obstacles of investing in carbon reduction technologies, providing the asset funding and engineering expertise to design, install and deliver your new energy systems. 

[Funding & Delivery](https://www.sms-plc.com/solutions/energy-services/funding-delivery/)

[![statistical graph on a tablet](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/optimisation/)

 Our range of energy bureau and optimisation solutions drive optimum value from your energy portfolio, helping you to lower costs, manage market risks, and enhance efficiency. 

[Bureau & Optimisation](https://www.sms-plc.com/solutions/energy-services/optimisation/)

- [Domestic EV Charging](https://www.sms-plc.com/solutions/residential/domestic-ev-charging/)
- [Solopower: Solar + Storage](https://www.sms-plc.com/solutions/residential/solopower/)
- [Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/residential/domestic-ev-charging/)

Providing accredited, nationwide installation of household EV charge points for homeowners, tenants, and landlords.

[Domestic EV Charging](https://www.sms-plc.com/solutions/residential/domestic-ev-charging/)

[![houses with solar panels](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/residential/solopower/)

 The unique turnkey service that designs, installs, and operates solar PV generation and battery storage projects at scale for new and existing social housing stocks. 

[Solopower: Solar + Storage](https://www.sms-plc.com/solutions/residential/solopower/)

[![Family in kitchen](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

 Are you a homeowner or tenant looking for more information on smart meters? Get the lowdown on how your smart meter can help cut energy bills and contribute to a greener world. 

[Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

- [FlexiGrid](https://www.sms-plc.com/solutions/flexibility/flexigrid/)
- [Demand Flexibility Service](https://www.sms-plc.com/solutions/flexibility/demand-flexibility-service/)

[![monitoring statistics on a computer](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/flexibility/flexigrid/)

 The cloud-based software that communicates with, monitors and controls a range of distributed energy resources (DERs) to create smart, flexible local energy systems. 

[FlexiGrid](https://www.sms-plc.com/solutions/flexibility/flexigrid/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/flexibility/demand-flexibility-service/)

 Delivering an end-to-end smart data and aggregation solution that enables suppliers and energy technology businesses to participate in National Grid ESO's Demand Flexibility Service. 

[Demand Flexibility Service](https://www.sms-plc.com/solutions/flexibility/demand-flexibility-service/)

<https://ev-blog.sms-plc.com/ev-charging-for-hotels-boost-profits#megaMenu3>

### Sustainability

 We are committed to improving our impacts on the environment, our communities, and wider society around us through responsible operations and best-practice corporate governance.

- [Sustainability](https://www.sms-plc.com/sustainability/overview)
- [Net Zero](https://www.sms-plc.com/sustainability/net-zero/)
- [ESG Ratings](https://www.sms-plc.com/sustainability/esg-ratings/)

[![happy child playing](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/)

##### [Sustainability](https://www.sms-plc.com/sustainability/)

 Our Sustainability Report provides detailed disclosure on the practical steps we are taking to progress Environmental, Social and Governance (ESG) responsibilities within our business. 

[Sustainability](https://www.sms-plc.com/sustainability/)

[![fields](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/net-zero/)

##### [Net Zero](https://www.sms-plc.com/sustainability/net-zero/)

We’re committed to achieving carbon neutrality across our organisation by the end of this decade, steered by our Net Zero 2030 roadmap.

[Net Zero](https://www.sms-plc.com/sustainability/net-zero/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/overview)

Browse our annual Sustainability Report to find out more about our Environmental, Social and Governance (ESG) strategy.

[Sustainability](https://www.sms-plc.com/sustainability/overview)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/net-zero/)

Find out more about our efforts to reach net zero carbon emissions across our business by the year 2030.

[Net Zero](https://www.sms-plc.com/sustainability/net-zero/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/esg-ratings/)

We work with ratings agencies and utilise ESG reporting standards and frameworks to communicate and benchmark our performance.

[ESG Ratings](https://www.sms-plc.com/sustainability/esg-ratings/)

<https://ev-blog.sms-plc.com/ev-charging-for-hotels-boost-profits#megaMenu4>

### Investors

 Welcome to our investor hub, where you can find our reporting, results, regulatory news, and all other shareholder resources and key corporate information in one place.

- [Investment Case](https://www.sms-plc.com/investors/investment-case/)
- [Regulatory News](https://www.sms-plc.com/investors/regulatory-news/)
- [Results, Reports & Presentations](https://www.sms-plc.com/investors/results-reports-presentations/)
- [Share Price and Tools](https://www.sms-plc.com/investors/share-price-and-tools/)
- [Shareholder Information](https://www.sms-plc.com/investors/shareholder-information/)
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Download our Annual Report 2022 to read more about our business strategy, financial performance and corporate governance.

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2 Oct 2023

# Improve EV Charging Results And Increase Profits: Tips For Hotels

[SMS](https://ev-blog.sms-plc.com/author/sms)

![](https://ev-blog.sms-plc.com/hubfs/Improve%20EV%20Charging%20Results%20And%20Increase%20Profits-%20Tips%20For%20Hotels.jpg)

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The pandemic had a significant impact on the hotel industry. While people now travel again for business and pleasure, evidence suggests many occupancy rates are now returning to pre-pandemic levels. Indeed, the data shows [occupancy is broadly in line with 2019 levels](https://www.visitbritain.org/accommodation-occupancy-latest-results). The [average daily rate (ADR) has also risen by 23%](https://hotelsmag.com/news/u-k-hotel-industry-rebounding-to-pre-pandemic-levels-as-revenues-improve/#:~:text=The%20country's%20hotel%20sector%20has,the%20same%20period%20in%202019.) and is up to 40% for some golf and spa hotels.

## The Financial Challenge For The Hotel Industry

On top of all this, there is still a constant challenge for hotels to see how they can keep attracting people back and maintain revenue per available room (RevPAR). Dynamic pricing to sell hotel rooms helps keep occupancy rates up. However, many hotels will sell a room at a loss to keep their occupancy rate up.

Any hotel’s biggest profit margin is usually from the food and drink sales, not from the room itself. Therefore, hoteliers may be keen to prioritise greater occupancy and lower room rates with the intention that additional revenues and greater profitability will come from the sale of food and beverages consumed on-site.

Many electric vehicle (EV) drivers face the prospect that many hotels may have a limited amount of charging bays available and cannot be guaranteed access to charging when they arrive at the hotel. Our research showed that [67% of respondents were influenced by the availability of EV charging facilities](https://info.sms-plc.com/ev-charging-for-hotels-whitepaper)at a hotel. 

Many EV drivers will not only select hotels based on charging provision offered to them when booking but, based on the experience of limited availability, will also ensure that they make alternative arrangements in the event that charging isn’t readily available when they arrive. Indeed, our research also showed that [48% of UK EV drivers would not stay at a hotel without onsite EV chargepoints](https://info.sms-plc.com/ev-charging-for-hotels-whitepaper).

This presents a real revenue risk to hotels. If drivers have limited access, there is a very real possibility that they will leave the site and seek charging elsewhere. EV drivers won’t sit in a car waiting and instead will seek rest and refreshment whilst charging takes place. The reality is EV drivers will look for a location where they can enjoy an evening meal whilst charging their car. If this is away from the hotel, this is a vitally missed revenue opportunity.

An electric vehicle charging station might have initially looked like a good revenue opportunity for the hotel. Failing to provide charging that meets the demands of hotel guests can have a significant negative impact on the core revenue stream if drivers leave the hotel complex to fulfil their food & beverage requirements. Drivers can use [CarWow](https://www.carwow.co.uk/electric-cars/charging-points#gref) and find the nearest retail park to charge their car and dine out.

## Use The Driver Convenience Factor To Your Advantage

The driver convenience factor is crucial if a hotel wants to provide the right solution. A hotel could have a limited number of charging points which could provide a very attractive additional revenue stream, however, hoteliers should always consider offering choices to their guests with a range of charging options centered around the dwell time of each user group.

Making sure you provide a choice of charging may not offer hoteliers the same high-value revenue stream for the different charging types, but providing charging that is convenient for drivers and less intrusive leads to a greater customer experience, allowing guests to slowly charge their electric cars whilst staying overnight (and much cheaper), and those who are with you for a shorter time during the day, to charge much quicker whilst accepting the premium that comes with faster charging.

### Increase Electric Vehicle Charging Options For Drivers

There are many reasons why you would want to offer overnight charging, not least because you can typically install between four and seven fast chargers for every ultra-rapid charger whilst using the same amount of power. Logically, if you have four rapid chargers, you could have more than twenty fast chargers. However, the most appropriate solution hoteliers should consider would be a combination of fast, rapid, and ultra-rapid chargers depending on the amenities offered. This presents drivers with more choice, greater availability, matching the dwell time, and provides the convenience that drivers are seeking. 

Electric vehicle drivers want the same seamless experience as their ICE vehicle counterparts, to arrive at the hotel, park, and leave the vehicle until they return the following morning. Providing them with greater access to fast charging on arrival affords them the option to park, plug-in and leave their vehicle until the morning.  Our research found that an extremely high [83% of respondents will wait to access an EV chargepoint at a hotel](https://info.sms-plc.com/ev-charging-for-hotels-whitepaper). However, this trend will change over time for EV drivers.

Hoteliers should also consider working with charge point operators (CPOs) who can integrate with room reservation technology platforms. This will allow the driver to reserve a parking bay at the same time as they make a reservation, both the room and the bay can be allocated on arrival. This immediately removes any charging anxiety EV drivers face and provides the confidence that charging is provided in advance.

Forward-thinking hotels that start to deliver this service to their guests are far more likely to retain customers, protecting *their occupancy levels, and may even see an increase in new customers*. The opposite may also be true. Failing to provide the right solution that offers convenience to EV drivers could detract guests from returning, and see existing guests choose to eat and drink elsewhere leading to a downturn in the Total Revenue per Available Room (TRevPAR). 

## The Right Solution For The Right Location

 It all comes back to the art of the design. At SMS we offer end-to-end energy infrastructure capabilities. It's all about [designing the right solution for the right location](https://www.sms-plc.com/solutions/infrastructure/ev-charging/). We work with some of the UK’s most recognisable hotel chains and brands in the food and beverage industry and operate a national network of over 3,000 chargepoints.

We recognise that not every hotel site is the same. There isn’t a “one-size-fits-all” approach. It is important to consider different cohorts of sites and the varying use cases of each. Whilst it may seem sensible to provide a replicable turn-key solution, that could prove challenging, with many sites having different needs. There are so many areas to think about that it is easy to overlook them.

Whilst not an exhaustive list here are just some of the areas you will need to consider:

- What leisure facilities do you offer?
- What types of daytime events and activities do you provide and what are the different dwell times for each of those?
- How much overnight accommodation do you have? 
- How many parking spaces do you have, and how full does it get at peak times?

You then need to match all the different activities at your hotel with the right type of charging solution. Reputable Charge Point Operators (CPOs) will also take care of the power requirements for charging giving you the peace of mind that you are offering the best solution for EV drivers who visit your hotel.

### Using Big Data To Create Cost-Effective Results

We have recently used this modern, proactive concept to help many customers who were seeking ways to receive the monetised benefits of EV charging whilst making sure it matched their needs. We help many in the hospitality sector understand the many options they have in order to make an informed cost-effective decision.

We take big data to generate insights and use those insights to identify opportunities. We have a highly skilled engineering workforce who deliver those opportunities into positive outcomes. 

## A Guided Process To Optimise Electric Charging Services

In a business partnership, it is essential to work closely together to better understand customer behaviour. We support clients throughout the end-to-end process making sure they have full visibility at every stage. 

### A Big Data Perspective Leading To Valuable Insights

 As a hotelier, you can provide critical data, which leads to valuable insights. These insights help create the best solution for your hotel and guests.

- Power is crucial. Working with a partner like SMS who has significant experience in this area can be the difference between success and failure 
- The type and speed of charging needed to satisfy guests' needs.
- Data, such as typical dwell times, occupancy levels, seasonality, peak demand, and local demographics are also important factors to consider.
- Understanding different charging behaviours, including when and for how long. 
- Knowing travelling distances for the different guest cohorts will also help determine the right type of charging solution needed.

## Designing The Best EV Charging Infrastructure For The Future

It is likely to be expected that future EV charging behaviour will be more of a “grazing” activity, which can be in contrast to how many currently fuel internal combustion engine (ICE) vehicles. There will still be dedicated sites to charge a vehicle, in the same way that we currently have dedicated petrol fuel stations, however, destinations (such as retail, leisure, and hotel locations) are likely to play a more prominent role in charging electric vehicles.

The transition to electric vehicles will strengthen through the availability of charging stations that accurately reflect the location where a vehicle remains stationary, whether that is at home, work, or at a driver's destination.

It’s about designing a charging infrastructure that matches the situation. Hoteliers can create better relationships with EV drivers at the hotel. Not only will drivers charge their cars without stress, but they can relax and spend more time and money at the hotel.

[Get in touch with us today](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/) to kickstart your EV charging journey and boost your profits.

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