---
title: Why Destination Charging Is Important For EV Drivers
description: Destination charging is growing in popularity. Discover the reasons why EV drivers love destination charging when they go on a trip.
image: https://ev-blog.sms-plc.com/hubfs/SMS%20-%20November%20blog.jpg
---

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 Search for:

[![SMS](https://d2ygkcw3bu7ib2.cloudfront.net/app/uploads/2022/03/sms-logo.svg.gzip)](https://www.sms-plc.com/)

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[Contact](https://www.sms-plc.com/contact/)

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### About Us

We are changing how businesses and consumers use energy for the better, helping achieve a greener, sustainable, and more affordable energy system for everyone.

- [Introduction](https://www.sms-plc.com/about-us/introduction/)
- [Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)
- [Leadership](https://www.sms-plc.com/about-us/leadership/)
- [Our Customers](https://www.sms-plc.com/about-us/our-customers/)
- [Accreditations](https://www.sms-plc.com/about-us/accreditations/)
- [Case Studies](https://www.sms-plc.com/about-us/case-studies/)

[![Dandelions](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/vision-and-values/)

##### [Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)

 Our vision and values define who we are; helping us achieve our purpose-led objectives that put customers, community, and the environment at the heart of what we do. 

[Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)

[![image showing four regulatory bodies logos](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/accreditations/)

##### [Accreditations](https://www.sms-plc.com/about-us/accreditations/)

 We strive for excellence in every facet of our business, reflected by the range of best-practice certifications that underline our commitments to quality, safety, and sustainability. 

[Accreditations](https://www.sms-plc.com/about-us/accreditations/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/introduction/)

 An independent energy infrastructure and solutions provider, we work uniquely with stakeholders across the full spectrum of energy generation, supply, and consumption. 

[Introduction](https://www.sms-plc.com/about-us/introduction/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/vision-and-values/)

 Our vision and values define who we are, helping us realise purpose-led objectives that put customers, community, and the environment at the heart of what we do. 

[Vision and Values](https://www.sms-plc.com/about-us/vision-and-values/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/leadership/)

 Meet the senior management and leadership team that drives SMS forward – nurturing around them the talent, knowledge and skills that provide the fundamental platform for our services. 

[Leadership](https://www.sms-plc.com/about-us/leadership/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/our-customers/)

 The enduring relationships we enjoy with our clients and partners are testament to our commitment to providing sustainable, innovative, and forward-thinking energy solutions. 

[Our Customers](https://www.sms-plc.com/about-us/our-customers/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/accreditations/)

 We strive for excellence in every facet of our business, reflected by the range of best-practice certifications that underline our commitments to quality, safety, and sustainability. 

[See our Accreditations](https://www.sms-plc.com/about-us/accreditations/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/about-us/case-studies/)

 Having served the UK utility industry, industrial & commercial, and public sectors for more than 25 years, our case studies highlight our leading role in the ongoing energy transition. 

[Case Studies](https://www.sms-plc.com/about-us/case-studies/)

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### Solutions

 We provide the complete energy solution. From energy infrastructure that enables more sustainable homes and businesses, to the integrated energy management and project delivery critical for carbon reduction.

- [Overview](https://www.sms-plc.com/solutions/overview/)
- [EV Charging](https://www.sms-plc.com/solutions/ev-charging-solutions/)
- [Infrastructure](https://www.sms-plc.com/solutions/infrastructure/overview)
- [Metering](https://www.sms-plc.com/solutions/metering/)
- [Data](https://www.sms-plc.com/solutions/data/overview)
- [Energy Services](https://www.sms-plc.com/solutions/energy-services/overview/)
- [Residential](https://www.sms-plc.com/solutions/residential/solopower/)
- [Flexibility](https://www.sms-plc.com/solutions/flexibility/flexigrid/)

[![electricity area](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

##### [Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

 We independently develop, own and operate grid-scale Battery Energy Storage Systems (BESS) that serve a greener, resilient, and more flexible National Grid. 

[Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

[![Charging points](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/)

##### [EV Charging](https://www.sms-plc.com/solutions/ev-charging-solutions/)

 Whether for workplaces or fleets, on-street and kerbside, retail or destination customers, we offer a tailored end-to-end EV charging service that puts your needs in the driver's seat. 

[EV Charging Overview](https://www.sms-plc.com/solutions/ev-charging-solutions/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/overview/)

We are changing how businesses and consumers use energy for the better; helping achieve a greener, more sustainable energy system for everyone.

[Overview](https://www.sms-plc.com/solutions/overview/)

- [EV Charging Overview](https://www.sms-plc.com/solutions/ev-charging-solutions/)
- [Public (Developers & Landowners)](https://www.sms-plc.com/solutions/ev-charging-solutions/rapid-ev-charging/)
- [Retail, Leisure and Hospitality](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/)
- [Fleet](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-fleet-charging-solutions/)
- [Workplace](https://www.sms-plc.com/solutions/ev-charging-solutions/workplace-ev-charging/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/)

 We design and deliver electric vehicle infrastructure to suit your commercial and environmental goals, whilst always prioritising the charging experience of your customers and end users. 

[EV Charging Overview](https://www.sms-plc.com/solutions/ev-charging-solutions/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/rapid-ev-charging/)

 We partner with commercial property developers and landowners to design, deploy and manage EV charge point infrastructure, building a dependable and convenient rapid charging network. 

[Public (Developers & Landowners)](https://www.sms-plc.com/solutions/ev-charging-solutions/rapid-ev-charging/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/)

 We provide fit-for-purpose EV charge point solutions that prioritise customer experience and generate additional revenue opportunities for retail, leisure and hospitality businesses. 

[Retail, Leisure and Hospitality](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-fleet-charging-solutions/)

 Our metering innovation combined with our EV fleet charging solutions enables fleet managers to take a whole new level of control, unlocking benefits for both business and drivers. 

[Fleet](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-fleet-charging-solutions/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/ev-charging-solutions/workplace-ev-charging/)

 We work with businesses to install, manage and operate charging solutions for employees and visitors, whilst integrating EV into your company’s sustainability strategy. 

[Workplace](https://www.sms-plc.com/solutions/ev-charging-solutions/workplace-ev-charging/)

- [Infrastructure Overview](https://www.sms-plc.com/solutions/infrastructure/overview/)
- [Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)
- [Multi-Utility](https://www.sms-plc.com/solutions/infrastructure/multi-utility/)
- [Telecoms Networks](https://www.sms-plc.com/solutions/infrastructure/telecoms/)

[![electrical utility poles](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/overview/)

 Our design, engineering, and project management experts deliver the critical utility infrastructure that keeps our homes and businesses sustainably powered. 

[Infrastructure Overview](https://www.sms-plc.com/solutions/infrastructure/overview/)

[![battery storage](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

 We independently develop, own and operate grid-scale Battery Energy Storage Systems (BESS) that serve a greener, resilient, and more flexible National Grid. 

[Energy Storage](https://www.sms-plc.com/solutions/infrastructure/energy-storage/)

[![houses in front of a construction site](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/multi-utility/)

 Our expert multi-utility team provides a fully-managed service to ensure the successful and timely installation of electricity, gas, and water infrastructure to your sites. 

[Multi-Utility](https://www.sms-plc.com/solutions/infrastructure/multi-utility/)

[![a utility pole](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/infrastructure/telecoms/)

 We are a specialist, end-to-end power management partner for the UK telecoms industry, from feasibility studies and wayleaves, through to grid connection and metering services. 

[Telecoms Networks](https://www.sms-plc.com/solutions/infrastructure/telecoms/)

- [Metering Overview](https://www.sms-plc.com/solutions/metering/)
- [Energy Suppliers](https://www.sms-plc.com/solutions/metering/energy-supplier/)
- [Business](https://www.sms-plc.com/solutions/metering/business/)
- [Household: Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)
- [Test Centre](https://www.sms-plc.com/solutions/metering/test-centre/)
- [Training Academy](https://www.sms-plc.com/solutions/metering/training-academy/)

[![electrician fixing a meter](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/)

 Through our integrated metering solutions, we manage over 4 million assets on behalf of energy suppliers and business customers, covering the industrial, commercial, and domestic markets. 

[Metering Overview](https://www.sms-plc.com/solutions/metering/)

[![electrician fixing meter](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/energy-supplier/)

 As an accredited meter asset provider (MAP), operator (MOP), manager (MAM), we deliver the expert solutions that energy suppliers need to generate value and meet mandated rollout targets. 

[Energy Suppliers](https://www.sms-plc.com/solutions/metering/energy-supplier/)

[![electrician using screwdriver on wires](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/business/)

 We partner directly with business energy users and third party intermediaries (TPIs), providing the expert metering services required to reduce consumption, costs, and carbon emissions. 

[Business](https://www.sms-plc.com/solutions/metering/business/)

[![Family in kitchen](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

 Are you a homeowner or tenant looking for more information on smart meters? Get the lowdown on how your smart meter can help cut energy bills and contribute to a greener world. 

[Household: Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

[![SMS electrician and meter](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/test-centre/)

 Our smart meter lab facility provides a bank of 200+ live meters for energy suppliers and other industry partners, providing assurance, device combination proving, and over-the-air (OTA) testing. 

[Test Centre](https://www.sms-plc.com/solutions/metering/test-centre/)

[![SMS worker and van](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/training-academy/)

 Our national dual fuel academy delivers accredited gas and electric training and assessment for professionals looking to gain qualifications or upskill in the domestic and commercial sectors. 

[Training Academy](https://www.sms-plc.com/solutions/metering/training-academy/)

- [Data Overview](https://www.sms-plc.com/solutions/data/overview/)
- [Electric Data](https://www.sms-plc.com/solutions/data/electricity/)
- [Gas Data](https://www.sms-plc.com/solutions/data/gas/)
- [Analytics](https://www.sms-plc.com/solutions/data/smartvision/)

[![green lights](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/overview/)

 Industry-leading data collection, settlement and software solutions for gas and electricity supplies help our customers improve insight and efficiencies and enable greater energy sustainability. 

[Data Overview](https://www.sms-plc.com/solutions/data/overview/)

[![electricity meters](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/electricity/)

 We cover every aspect of your half-hourly (HH) and non-half-hourly (NHH) electricity data needs, from meter operation (MOP) to data collection (DC) through to ongoing energy management. 

[Electric Data](https://www.sms-plc.com/solutions/data/electricity/)

[![gas pipes with sunset](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/gas/)

Our gas solutions provide suppliers and business consumers with the data required to cut operational costs and carbon emissions.

[Gas Data](https://www.sms-plc.com/solutions/data/gas/)

[![monitoring a meter on a computer screen](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/data/smartvision/)

 Our intelligent energy management platform, SmartVision, gives you clear visibility of your entire energy portfolio, helping turn your data into energy saving insights. 

[Analytics](https://www.sms-plc.com/solutions/data/smartvision/)

- [Energy Services Overview](https://www.sms-plc.com/solutions/energy-services/overview)
- [Consultancy](https://www.sms-plc.com/solutions/energy-services/consultancy/)
- [Funding & Delivery](https://www.sms-plc.com/solutions/energy-services/funding-delivery/)
- [Bureau & Optimisation](https://www.sms-plc.com/solutions/energy-services/optimisation/)

[![solar panel field](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/overview)

 A strategic partner for carbon reduction, we take energy projects from concept to completion and help organisations realise their sustainability goals. 

[Energy Services Overview](https://www.sms-plc.com/solutions/energy-services/overview)

[![men working at computers](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/consultancy/)

 We’re experts in providing strategic, data-driven energy advice that rationalises consumption and sets your organisation on the most suitable path to carbon reduction. 

[Consultancy](https://www.sms-plc.com/solutions/energy-services/consultancy/)

[![Installing solar panel](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/funding-delivery/)

 We remove the obstacles of investing in carbon reduction technologies, providing the asset funding and engineering expertise to design, install and deliver your new energy systems. 

[Funding & Delivery](https://www.sms-plc.com/solutions/energy-services/funding-delivery/)

[![statistical graph on a tablet](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/energy-services/optimisation/)

 Our range of energy bureau and optimisation solutions drive optimum value from your energy portfolio, helping you to lower costs, manage market risks, and enhance efficiency. 

[Bureau & Optimisation](https://www.sms-plc.com/solutions/energy-services/optimisation/)

- [Domestic EV Charging](https://www.sms-plc.com/solutions/residential/domestic-ev-charging/)
- [Solopower: Solar + Storage](https://www.sms-plc.com/solutions/residential/solopower/)
- [Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/residential/domestic-ev-charging/)

Providing accredited, nationwide installation of household EV charge points for homeowners, tenants, and landlords.

[Domestic EV Charging](https://www.sms-plc.com/solutions/residential/domestic-ev-charging/)

[![houses with solar panels](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/residential/solopower/)

 The unique turnkey service that designs, installs, and operates solar PV generation and battery storage projects at scale for new and existing social housing stocks. 

[Solopower: Solar + Storage](https://www.sms-plc.com/solutions/residential/solopower/)

[![Family in kitchen](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

 Are you a homeowner or tenant looking for more information on smart meters? Get the lowdown on how your smart meter can help cut energy bills and contribute to a greener world. 

[Smart Meters](https://www.sms-plc.com/solutions/metering/household-smart-meters/)

- [FlexiGrid](https://www.sms-plc.com/solutions/flexibility/flexigrid/)
- [Demand Flexibility Service](https://www.sms-plc.com/solutions/flexibility/demand-flexibility-service/)

[![monitoring statistics on a computer](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/flexibility/flexigrid/)

 The cloud-based software that communicates with, monitors and controls a range of distributed energy resources (DERs) to create smart, flexible local energy systems. 

[FlexiGrid](https://www.sms-plc.com/solutions/flexibility/flexigrid/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/solutions/flexibility/demand-flexibility-service/)

 Delivering an end-to-end smart data and aggregation solution that enables suppliers and energy technology businesses to participate in National Grid ESO's Demand Flexibility Service. 

[Demand Flexibility Service](https://www.sms-plc.com/solutions/flexibility/demand-flexibility-service/)

<https://ev-blog.sms-plc.com/destination-charging-for-ev-drivers#megaMenu3>

### Sustainability

 We are committed to improving our impacts on the environment, our communities, and wider society around us through responsible operations and best-practice corporate governance.

- [Sustainability](https://www.sms-plc.com/sustainability/overview)
- [Net Zero](https://www.sms-plc.com/sustainability/net-zero/)
- [ESG Ratings](https://www.sms-plc.com/sustainability/esg-ratings/)

[![happy child playing](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/)

##### [Sustainability](https://www.sms-plc.com/sustainability/)

 Our Sustainability Report provides detailed disclosure on the practical steps we are taking to progress Environmental, Social and Governance (ESG) responsibilities within our business. 

[Sustainability](https://www.sms-plc.com/sustainability/)

[![fields](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/net-zero/)

##### [Net Zero](https://www.sms-plc.com/sustainability/net-zero/)

We’re committed to achieving carbon neutrality across our organisation by the end of this decade, steered by our Net Zero 2030 roadmap.

[Net Zero](https://www.sms-plc.com/sustainability/net-zero/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/overview)

Browse our annual Sustainability Report to find out more about our Environmental, Social and Governance (ESG) strategy.

[Sustainability](https://www.sms-plc.com/sustainability/overview)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/net-zero/)

Find out more about our efforts to reach net zero carbon emissions across our business by the year 2030.

[Net Zero](https://www.sms-plc.com/sustainability/net-zero/)

[![](https://www.sms-plc.com/app/themes/sms/dist/images/1x1.png?id=999fd67ab1a90e69ce90)](https://www.sms-plc.com/sustainability/esg-ratings/)

We work with ratings agencies and utilise ESG reporting standards and frameworks to communicate and benchmark our performance.

[ESG Ratings](https://www.sms-plc.com/sustainability/esg-ratings/)

<https://ev-blog.sms-plc.com/destination-charging-for-ev-drivers#megaMenu4>

### Investors

 Welcome to our investor hub, where you can find our reporting, results, regulatory news, and all other shareholder resources and key corporate information in one place.

- [Investment Case](https://www.sms-plc.com/investors/investment-case/)
- [Regulatory News](https://www.sms-plc.com/investors/regulatory-news/)
- [Results, Reports & Presentations](https://www.sms-plc.com/investors/results-reports-presentations/)
- [Share Price and Tools](https://www.sms-plc.com/investors/share-price-and-tools/)
- [Shareholder Information](https://www.sms-plc.com/investors/shareholder-information/)
- [Capital Markets Day](https://www.sms-plc.com/investors/capital-markets-day/)
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14 Nov 2023

# Why Destination Charging Is So Important For EV Drivers

[SMS](https://ev-blog.sms-plc.com/author/sms)

![](https://ev-blog.sms-plc.com/hubfs/SMS%20-%20November%20blog.jpg)

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Statistics from the International Energy Agency (IEA) show that [electric car sales are growing exponentially](https://www.iea.org/energy-system/transport/electric-vehicles) worldwide. The UK is no exception to the rise in electric vehicle (EV) uptake. With 2023 sales expected to break all previous records, providing an improved EV charging experience is high on the agenda for businesses who are welcoming an increasing number of EV drivers to their sites, including those in the retail, leisure and hospitality industries.

Crucial to this is the development of greater ‘destination charging’ facilities in the UK. Read on to learn what destination charging is exactly, and why it is essential for EV drivers now and in the future.

## Understanding destination charging

So, what is destination charging? Destination charging is where charging takes place either at the start or the end of a journey. Those two set points in a trip are ideal places to charge EVs. The car is normally stationary for a long period of time and ready to receive an uninterrupted electrical charge.

Research from the RAC Foundation, entitled “Standing Still,” shows that [cars spend 96% of their time parked](https://www.racfoundation.org/wp-content/uploads/standing-still-Nagler-June-2021.pdf). The analysis also breaks the 96% down even further, into 73% of the time parked at home and 23% elsewhere. Therefore, if EV drivers are not charging at home, then where they travel is a key location to charge their vehicle.

This trend is backed up by our recent research, which found that [70% of UK EV drivers have limited public charging options](https://info.sms-plc.com/ev-public-charging-solutions-whitepaper) where they live. Our statistics found that when UK EV drivers are on the move, there are a number of different places they like to charge. Here are the statistics for the most popular places:

- 49% charged at supermarkets
- 41% at public car parks
- 40% at motorway service stations
- 29% at retail parks and shopping centres
- 29% of business and leisure guests that stayed at hotels

Destination charging can also have a big impact on EV driver behaviour. Our research also found past experiences and the availability of EV charging stations [heavily influenced 71% of our respondents when they were choosing motorway service stations](https://info.sms-plc.com/ev-public-charging-solutions-whitepaper).

## The role of destination charging

In the context of EV charging, a destination can be defined as wherever an EV driver goes in their car and intends to stay for a certain period of time. This could be going to work or somewhere for leisure, such as a hotel, restaurant, retail park or cinema. This destination is precisely where EV charging needs to be. It also makes sense as we try to encourage the adoption of EVs for the mass market, providing convenient, easy-to-use EV charging points.

When a business installs destination charging correctly, it gives EV drivers the convenience they need when charging their vehicles. For example, an EV driver will drive from A to B, and when they get to B, they should already know the following information:

- There is charging at the destination
- What type of charging is at the location
- A level of certainty that EV charging will be available for them

### Creating a complementary charging solution

Identifying the right type of charging for a destination can depend on many things. Just a couple of those factors are how long people stay (dwell time), and how far they may have travelled (how important is the demand). Every site is different, and a detailed assessment can ensure that the right solution is provided. It is essential for customer retention that EV charging complements the situation and the location.

For example, if the charging station is in a retail park in a city centre or slightly out of town, most people going there will be coming from a relatively local distance. Businesses need to ask the right questions to determine the need for fast EV charging and/or slower charging stations that may suit the demand far better.

The distance people travel and the use case should be considered. For example, if you look at a hotel as a destination location. People will typically have driven from a longer distance. That means there is a demand for charging overnight with a higher volume of charging (the number of chargers/sockets installed) instead of fewer and faster EV charging stations.

## Charging anxiety: the new stress factor for EV drivers

On top of this, EV drivers also have a new stress factor. EVs a decade ago could only travel 30-50 miles on a full charge, and you would need to regularly stop to charge. We are seeing less and less range anxiety because the range of many new EV’s is increasing significantly each time a new model is launched.

Now, most new medium and family-sized EVs have a 250/300-mile range. This range is almost equal to the corresponding petrol/diesel cars. Considering the average daily car journey is 20-30 miles in the UK, it can make range anxiety a thing of the past, with availablity of chargers now the main concern for EV drivers.

## How destination charging can help charging anxiety

Understanding why EV drivers suffer from charging anxiety can help hospitality businesses create the best charging options. To get the charging experience right, you need to get into the minds of EV drivers. Our research found that [67% of EV drivers find it stressful thinking about charging availability](https://www.sms-plc.com/insights/ev-charge-anxiety-67-percent-of-uk-ev-drivers-prepared-to-pay-to-reserve-a-charging-bay/) for long journeys.

On any given day, EV drivers have several thoughts running through their minds. Here are the top three:

- *I know* I can reach my destination with my current charge
- *I might* be able to do a bit of charging on the way to my destination
- At my destination, *I might* need a significant charge before I set off again

Taking a break, and therefore an opportunity to charge, whilst on a long journey to your destination is advisable. An EV driver can have a comfort break and top up the charge in the EV. This ties in with [rule 91 of the Highway Code](https://www.highwaycodeuk.co.uk/rules-for-drivers-and-motorcyclists-fitness-to-drive.html), which states you should take a break from driving every two hours.

But what about when they get to their destination? Are they right to feel anxious with charging anxiety? What can the hospitality industry do to help?

### Offering the right charging at your destination

When an EV driver arrives at a destination for a leisure or hospitality event or to stay in a hotel, the driver must feel comfortable that their car can achieve a full or nearly full charge to complete their journey back. In this typical scenario, destination charging in a hospitality location can really help. 

The hospitality business can install EV charging infrastructure and confidently tell EV drivers charging is available on their site and is the correct type of charging. This offering gives EV drivers the convenience they want. It can also help to reduce and, in most cases, eliminate charging anxiety.

### Booking EV charging in advance

Giving drivers the ability to book charging in advance should also be high on the priority list for destination locations. Our research found that [81% of drivers must wait for an EV charging point](https://info.sms-plc.com/ev-public-charging-solutions-whitepaper). It’s a negative statistic that might put people off certain establishments. 

Interestingly, following this statistic, our research discovered that [67% of EV drivers will pay a premium to reserve a charging bay](https://info.sms-plc.com/ev-public-charging-solutions-whitepaper). Also, [33% of these respondents would pay up to £5 per day](https://info.sms-plc.com/ev-public-charging-solutions-whitepaper) for the privilege of doing so. This demonstrates that charging anxiety is a real problem and EV drivers are looking for destinations to provide the right solution whilst willing to pay a premium for peace of mind.

## Benefits of destination charging

Any destination location must ensure it uses the data around its customers' behaviour. As a hospitality business offering charging, you must have an understanding of who comes, when they come to your site, and how long they stay there. It’s all about providing the three Rs:

- Right time
- Right location
- Right speed

### Accessibility and convenience for EV Drivers

Destination charging must be more convenient for EV drivers when the industry moves to the mass market. The charging on offer must be frictionless to encourage EV adoption. As EV charging becomes more accessible, electric cars will become more commonplace.

Hospitality businesses can maximise revenue by using the proper charging infrastructure. Considering the user experience, you can match or slightly increase dwell time when people are charging. This extra time on site can positively impact the hotel's Total Revenue Per Available Room (TRevPAR).

### Creating the right solution for long-term revenue

It’s also far better not to look at charging revenue in silo. For example, the wrong charging infrastructure might offer attractive financial benefits. However, if it is not convenient for EV drivers, they will charge elsewhere. You could lose revenue from a drop in food and beverage sales.

It would be easier if you had the right EV charging infrastructure. Our research found that the [availability of EV charging influences 67% of people booking a hotel](https://www.sms-plc.com/insights/48-percent-of-ev-drivers-would-not-stay-at-a-hotel-without-onsite-ev-charging-sms-report/). If the infrastructure is wrong, you’ll see a revenue drop over time.

[Working with a partner like SMS](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/) can help you design a solution that complements the location and satisfies the needs of EV drivers. We have demonstrated that hotels could generate additional significant annual revenues (tens of thousands) each year for every charge point.

Destination charging is a lucrative business, and there is no better time to get involved and install EV charging infrastructure. At SMS, we are experts in end-to-end EV charging solutions. [Contact us directly](https://www.sms-plc.com/solutions/ev-charging-solutions/ev-charging-stations-for-business/) to unlock more revenue opportunities for your hospitality business.

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